This is a Social Media Campaign designed for @arabiclanguage2 account aiming to target younger audience from 12 to 16 years old. The objectives is to: Inform people about the account existence, encourage the audience to visit the account and participate, and persuade the audience that the account is the solution to their Language Problems. The campaign was planned and designed based on the personas. Visit the Instagram account through this link https://www.instagram.com/nuqtah.arabic/