Grid-It™ is a patent-pending technology that is used to organize small tools, initially gadgets accessories, made by cocoon. The objective of the print advertising campaign is to introduce the product Grid-it, present it as the ultimate organizer, and encourage the audience to pursue and boost their passion.“Your passion booster!” Is the campaign’s single-minded proposition. Targeting 20 to 30 years old, who pursue a passion, unique, passionate, and appreciate customization.